Toronto-based R&B artist The Weeknd made an appearance at Nomad in Toronto last night to launch his North American “The Madness” Fall tour, and his collaboration with PAX, a vaporization company, of a limited edition PAX 2 vaporizer.
“As one of the most exciting and relevant musicians today, The Weeknd was the ideal artist for an exclusive PAX 2 device collaboration,” said PAX Labs CMO Richard Mumby. “Abel has a distinct and discerning style, and he has provided a new and unexpected way for us to showcase our brand. We are always looking for new ways to connect with our customers and fans, so this was the perfect opportunity to bring together The Weeknd’s style with our technology.”
“Music and fashion have always been a natural fit for PAX,” Mumby explained. “Since our early days, these communities have been supporters of PAX, and they continue to be a significant means of expression for our fan-base.”
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
The Weeknd at the PAX Vapor and The Weeknd collaboration launch party at Nomad in Toronto on November 4, 2015. (Photo: Paolo Azarraga)
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