Molson Amphitheatre to be renamed Budweiser Stage

By: Staff –

Toronto’s Molson Amphitheatre will be renamed Budweiser Stage this summer.

Budweiser and Live Nation Canada today announced that Toronto’s Molson Amphitheatre concert venue will be renamed Budweiser Stage beginning this summer.

“The Budweiser brand has a long association with music in Canada and around the world, and we look forward to continuing to grow and evolve our music presence in collaboration with Live Nation. Our partnership marks the beginning of great things to come for music fans from coast to coast,” said Todd Allen, vice president, marketing, Labatt Breweries of Canada. “We’re also thrilled that the iconic venue for musicians at Ontario Place will carry the name Budweiser Stage, and that music fans will now be able to enjoy Canada’s most popular beer at the country’s premier music venue.”

For the 2017 concert season, the new partnership between Live Nation and Budweiser Canada will focus on heightening the fan experience at Budweiser Stage, including:

• decreasing wait time in queues by adding more concession locations, and expanding the cashless payment options at point-of-sale locations with tap, chip and pin, and mobile payment apps
• refurbishing all concession stands to create an upgraded look and feel for concert-goers and upgrading concession offerings
• enhancing the pre-show experience, allowing fans to arrive at the venue earlier and enjoy the space before the show.

“The amphitheatre at Ontario Place has been a landmark entertainment destination for the Ontario and Toronto communities for years,” said John May, president, media and corporate partnerships, Live Nation Canada. “With the upgrades to Budweiser Stage, we look forward to enhancing the concert experience for the fans as we continue to fulfill our mission of connecting fans with the artists they love.”