How Canadian Casinos Use Big Concerts to Grab Attention and Announce Grand Openings

By: Staff –

Gambling thrills and live music are always sure to draw visitors in. Here we discuss how Canadian casinos are using concerts to attract players, examples of new casino openings featuring big-name headliners and how online casinos are using similar tactics to stand out in a competitive online gambling market.

Canadian casinos don’t just offer slots and blackjack anymore. Some casinos are holding splashy grand openings with big-name concerts to raise the stakes and bring in new crowds. Find out how patrons felt about the acts and why casinos try to find the biggest names for their grand openings.

Why Casinos Throw Grand Opening Concerts

A grand opening for a new casino venue is an enormous undertaking that requires planning and a winning strategy to create excitement. Concerts are now the central attraction to both experienced gamblers and entertainment buffs at these grand opening events.

Casinos select concert lineups for reasons beyond ticket sales. They choose artists that appeal to their audience and fit the casino’s brand image. A diverse lineup could draw a wider demographic to the venue.

Building the Hype at New Online Casinos

New Canadian web gambling venues usually have good promotions or bonuses to attract keen players. While land-based casinos use concerts to drum up excitement, online casinos use similar tactics to lure new customers to their fiercely competitive online gambling market. These incentives can include welcome bonuses, loyalty programs and referral bonuses. The more attractive a promotion is, the more likely new players will keep coming back for more.

Online casinos also host tournaments and special events besides promotions and bonuses. These events offer players big prizes and competition against players from around the world. Plus, there are seasonal promotions and bonuses that add some extra fun. All these tournaments and events really shake things up in online gambling, keeping players hooked in a super competitive scene.

Gwen Stefani Rocks The Casino Floor

The Great Canadian Casino Resort opened its doors recently with a grand opening concert. It was headlined by Gwen Stefani, the legendary singer and former No Doubt lead singer. It was a high-energy concert that energized casinogoers and shined a light on this new entertainment destination.

Fashionable and full of pop hits, Stefani gave an entertaining performance. Her set included classics from her solo career and No Doubt’s greatest hits, backed by a versatile band and energetic dancers. Casino regulars and concert fans alike danced and sang along all night at the grand opening. Such an example shows how Canadian casinos are using concerts to create buzz and draw in more patrons.

Personal Tragedy Forced Slash to Cancel a Concert

Concerts can work well to attract customers but sometimes they are cancelled due to circumstances beyond our control. A family tragedy forced Slash to cancel a concert at Caesars Windsor. However, you might have caught his recently talking about it on Jimmy Kimmel Livethis past May.

The cancellation news still probably disappointed fans who were waiting for the show. The stop on Slash’s S.E.R.P.E.N.T. Blues Festival tour at Caesars Windsor was one of several dates to be canceled. While a concert cancellation is a setback, casinos can still keep customers happy with refunds or alternate entertainment.

Entertainment Galore at Canadian Casinos

The concerts and other entertainment options will only get more popular at Canadian casinos. Offering different types of entertainment at casinos draws more customers and creates a more memorable experience for visitors.

Casinos have a ton of other entertainment to keep you engaged. You can catch a live show, whether it’s a hilarious comedy act, a mesmerizing magic performance, or a fantastic musical concert. When you’re ready to eat, you can choose from casual restaurants, upscale dining, or grab a drink at one of the bars. 

If you’re in the mood to dance, the nightclubs with live music can really get the party going. And after all that excitement, why not unwind at a spa? They offer rejuvenating massages, facials, and relaxing saunas to help you relax. This wide range of entertainment options makes casinos an exciting destination where you can easily spend a whole day soaking in all the fun.

Making a Grand Entrance to Remember

Beyond the musical performances, casinos plan an entertainment experience around the grand opening concert. This may include:

• Pre-show festivities: Red carpet events, meet & greets with artists and VIP experiences can build anticipation and exclusivity for guests.
• Improved dining and entertainment options: The grand opening also often marks the debut of new restaurants, bars and entertainment venues within the casino complex.
• Community engagement: Community engagement initiatives may include charitable donations or partnerships with local organizations at some casinos.

By leveraging live music and creating a full entertainment experience, casinos can make their grand openings memorable and successful. That’s how they make sure the new venue is an entertainment destination that guests will remember.