By: Staff –
With Hollerado’s new album, 111 songs, expected to be released on March 31st, the Toronto indie rock band released a new video for the track “Firefly (Annie Murphy)”.
“The song is about when my wife and I had our apartment burn down last year, and how a whole bunch of new lessons and positive experiences came out of what could have been a really dark time,” says lead vocalist Menno Versteeg who’s wife actor Annie Murphy plays “socialite daughter” Alexis on CBC’s Schitt’s Creek. “When it came time to make the video we wanted to show the process of transformation and finding the beauty in a bad situation.”
The directing team, Dave’s Video Mart, came up with the unique concept for the MuchFact funded video. They asked Menno and Annie to salvage any artifacts that had survived the fire, so that they could turn the junk into something beautiful. Some of the items salvaged from the fire included records, old polaroids, a pair of Vans and a digital photograph of one of Menno’s most precious items that he lost in the fire; a personally signed photo of Michael Jackson circa the release of Bad which they used to re-create a printed copy for the video. The band expanded on the idea by finding items to transform that were a big part of all of their lives, including salvaging items from their trusty tour van (aka Spageddy Lee) before it hit the scrapyard. The directors then used paint, collage, fire, chemicals and film to transform the objects into something new and beautiful in a warehouse in Montreal over the course of 2 weeks.
Watch the video below.