March 16th, 2016 marks 50 years of Vans’ “Off The Wall” heritage in action sports, art, music and street culture with a worldwide celebration of creative expression at the House of Vans.
Vans’ legacy will be brought to life in ten cities across the globe to celebrate its golden anniversary alongside the extended Vans family that have made the brand what it is today. From New York to London to Hong Kong, Vans is thrilled to welcome a mix of eclectic performers including Nas, Dinosaur Jr., Wu-Tang Clan, The Kills, Erykah Badu, Jamie xx, Dizzee Rascal, Yeasayer, Shlohmo. Immersed in a branded environment specially created for Vans’ anniversary year, guests at every location will be welcomed to participate in a range of workshops for a hands-on experience that is truly Vans.
The highly anticipated House of Vans experience showcases Vans’ unique culture through D.I.Y workshops, shoe personalization, live musical performances, and an interactive, 3-D display of Vans’ 2016 brand campaign, which is set to release March 16.
Upon entering the House of Vans, guests will take a walk through Vans history for a close look at memorabilia installations highlighting 50 years of iconic moments. To honor and tell the story of Vans’ design progression, Vans has partnered with esteemed collectors Skateboard Museum Berlin and The Other Side of the Pillow to present a gallery of vintage Vans products. Attending guests will revel in the sounds of a genre-diverse selection of musical talent including punk rock, hip-hop, indie and electronic, all which represent Vans’ unique music aesthetic.
The March 16 events kick off the beginning of the global expansion of House of Vans, which further cements Vans’ dedication to fostering creative expression through action sports, art, music and street culture. Throughout 2016, Vans will host a variety of activations including skateboarding demos, music events, interactive design workshops and art installations, all to continue to encourage the creative communities that have supported Vans for the past 50 years.
The March 16 House of Vans events will be hosted in Austin, New York, Toronto, Mexico City, London, São Paulo, Hong Kong, Seoul, Cape Town and Kuala Lumpur.
Editors Note: The House of Vans Austin show is for SXSW badge holders only.