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Music, Music News

The Weeknd to Perform in Toronto Next Month

By: Staff –

The Weeknd

Grammy Award-winning R&B artist The Weeknd will perform at Rebel in Toronto on November 6th along with NAV, and Bryson Tiller as part of HXOUSE, a creative passion project of XO creative director Ahmed Ismail and La Mar Taylor.

Aimed at giving back to the creative community in Toronto, Open HXOUSE is a two-day immersion experience of inspiration that focuses on contributions from the world’s biggest creatives domestically and internationally.

“To see this project come together over the last two years is truly the most rewarding experience of my life,” said Ismail. “To see all of the moving pieces that have all come together to finally shine a spotlight on the creative community in Toronto is a combination of the perfect storm and perfect timing. As the city of Toronto grows, our youth are being starved out of the opportunity. HXOUSE was created to knock down the old guard and allow our city’s youth a platform to express themselves in their own voice and launch their own rewarding sustainable careers.”

Serving as a creative and digital incubator, HXOUSE aims to eliminate the barriers young creatives face when seeking entrepreneurial opportunities by providing the tools, contacts, funds, and freedom to activate their own talents and translate them into sustainable skills.

To celebrate this incredible project, HXOUSE is joining forces with Google Pixel 3 over a jam-packed two-days. Attendees of the project will witness panels with high-level creatives leading culture that focus on visual identity and music industry trailblazers, culminating on the second night with a blockbuster concert headline by Canadian Global Superstar The Weeknd.

“A moment like this has never existed in Toronto’s creative scene, its something that I envisioned for our city for a very long time,” said La Mar Taylor. “I am happy to finally be in a place in my life that I can dedicate my time, energy and resources in this new philanthropic endeavor and creating that change.”

Registration for these events kicks off today at 11:00am EST – To register – open.hxouse.com


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