By: Staff –
Toronto’s July Talk have released a new single titled “Governess Shadow”, which will appear on their upcoming album, Pray For It, their first release in four years coming this July 10th, 2020 via Sleepless in Canada/ BMG Worldwide. Watch the video below.
Continuing the theme of breaking patterns of action and reaction found throughout the record, “Governess Shadow” explores the dynamics of giving and taking through imbalances of power, wealth and authenticity. The band’s video, directed by Cosette Schulz, with additional animation and VFX by shy kids combines powerful imagery in sync with lyrics that howl “through the power and convenience/all that I see is the difference between us.”
Peter Dreimanis, co-lead vocalist, said about the meaning behind the song, “This song is about my great-grandmother Alice and her two sisters Marie and Anna, who were sent to finishing school in Moscow as teenagers to learn how to serve the wealthy families of the day. It’s also about the deep imbalances of power in our world, and specifically how people are separated by wealth and gender. I started thinking about this giant shadow that white men can step in and out of whenever it suits us. How we can simply decide when to break the rules and when to recite them. I wanted “Governess Shadow” to raise a flag and a dagger and call out that comfortable complacency.”
Schulz explained the creation of the video, saying “All of the images seen in this video are sourced from magazines published during the ‘50s, ‘60s and ‘70s. I started with a big ol’ stack of fashion magazines that belonged to Leah’s (co-lead vocalist) grandmother, some worn around the edges, some yellowed with age. There’s an innocence to the design of that time, but underneath that innocence is a whole lot of blatant misogyny. I would like to think that things have changed; we’re starting to see different bodies, ethnicities, and sexual orientations represented, and more varied messaging in general. Things are improving, but we continue to be a bit in the shadow of those earlier decades. The song came with many of these ideas baked in, and I’m grateful for the opportunity to help bring those themes to life.”