//
you're reading...
Music, Premiere

Exclusive Premiere: Watch Karen Lee Batten’s New Video for “Too Strong”

By: Staff –

Award-winning Canadian country artist Karen Lee Batten is back with a new video for her track “Too Strong”, which you can watch exclusively via Aesthetic Magazine below.

“Too Strong” – co-written by Batten, Jeff Johnson (Madeline Merlo), Mitch Merrett (Tyler Joe Miller), and Chad Kroeger (Nickelback) – was also co-produced by the CCMA-winning Merrett (Aaron Pritchett) and Johnson (Meghan Patrick). The single is rooted in the country genre but is carried by a pop rhythm and an empowering message of love, strength, and hope.

“Too Strong” is the first new music for Batten – a former “Canadian Idol” finalist and 7-time BC Country Music Association Award Winner for Female Artist of the Year – since the 2018 album, Under the Covers in Muscle Shoals, which debuted in Canada at #2 Billboard Soundscan and #4 on iTunes. Newly nominated for four 2020 BCCMA Awards – Female Artist, Industry Supporter, Interactive Artist, and Fans’ Choice – Batten is reflective about the circumstances that brought her new single together and contemplative about its place in a changed world.

She says, “This song is a testament to how music can develop almost by accident. Jeff Johnson had finished a long studio day when we started talking about life. By 3:30AM, we had started recording into a phone. By the next morning, Mitch and Chad were adding their own ideas and soon after, we had a complete song that was effortless and organic to create from start to finish.”

The creative happenstance that brought “Too Strong” to life at the end of 2019 has given way to a new personal meaning for the artist as the song as it begins its release phase in a new landscape.

Batten explains, “The heart of “Too Strong” is about staying strong through the tough times in a relationship. With the challenges of our new reality, I feel that there is a deeper message about recognizing how strong we really are as humans. Whether that strength is there for us as individuals or to put into our relationships, we are too strong to give up. We must move forward.”

Batten will be supporting “Too Strong” with a Canadian country radio release on November 2nd that will be followed by two more singles due in 2021, also co-produced by Johnson and Merrett.

Discussion

No comments yet.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.