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Music, Premiere

Exclusive Premiere: Watch What If Elephants’ New Video for “Sugar Daddy”

By: Staff –

Quebec-based indie band What If Elephants are back with a new video for “Sugar Daddy”, which you can watch exclusively via Aesthetic Magazine below.

Said lead singer Joey Langlois, “for this video, we knew we wanted something sugary! It tells a simple story of someone who thinks the key to their partner’s heart is giving the sugar, when it simply isn’t. After a couple attempts, and a clear indication that this strategy is not working, a quick reconciliation over wasted ice cream brings us back to the core vibe and message, and that is that we simply need one another.”

The music video was produced and directed by a new company of two best friends called La Clic, with Carissa Vales heading up production and Chloe McNeil directing the action. Yann Lo Bono stepped in as director of photography. It was established early on that the band wanted to overdo the confidence of the sugar daddy character in the video as well as show that they are not taking themselves too seriously beyond the fourth wall. The ice cream and the bubble gums, all a big nod to the 90s, which is when most of the band grew up. The video was filmed over a two-day period in Montreal and St-Blaise-Du-Richelieu and it also required the help of Dairy Queen (you will see!) and a nameless hero who helped with the lights on the baseball field.

Comprised of singer/guitarist Joey Langlois, Alanna Martin (vocals/keyboards), Justin Wiley (drums), and newcomer, bassist Collin Steinz, What If Elephants channel the divergent musical experiences that make up their individual, musical backstories so fluidly, they simply don’t sound like anyone but themselves.

The band were finalists in RBC’s Canada Walk of Fame Emerging Musician Program in 2018 and has also been CBC Searchlight finalists four times with tracks including ‘Candles’ and ‘Middle Ground’ from their 2015 debut EP, Getaway, and have toured extensively on their own and with artists such as Milk & Bone, Port Cities, Mono Whales, and Flara K.

They are currently in the studio putting the finishing touches on their new EP.


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