By: Staff –
Emerging Texas-born, Canadian-raised, South Africa-based pop artist Avi Mack is back with his new 80’s-inspired single “Maybe Never”, which you can stream exclusively via Aesthetic Magazine below.
With tight production and catchy hooks, Mack delivers emotional melodies to create a happy sort of melancholy. His music can masquerade as simple, while it’s textured and intrinsic engagement with a much deeper issue keeps you listening to each detail of the production. Upcoming single, “Maybe Never”, is a shining example of such nuances, with hard-hitting lyrics set on the backdrop of upbeat 80s soundscapes. It’s a true representation of Mack’s heartbreak.
Playing with pop sensibilities, while maintaining an alternative edge, Mack holds his own space in a world where every artist is trying to stand out. His music manages to carve itself a hole, while being unapologetically pop, is filled with substance. Texas born, Canadian raised and a South African local, he delivers a unique perspective on the world. While always pushing into contemporary social issues, his music is driven by a juxtaposition of personal experience as well as a deeper thought process of personal growth. With tight production and catchy hooks, Mack delivers emotional melodies to create a happy sort of melancholy. His music can masquerade as simple, while its textured and intrinsic engagement with a much deeper issue keeps you listening to each detail of the production.
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