By: Staff –
Vancouver alt-rock duo Dear Rouge are back with their first new music since their 2018 LP Phases, which delivered the tracks ”Boys and Blondes” and “Live Through The Night.” Today, they share the new video for “Fake Fame”. Watch below.
With “Fake Fame,” the duo comes roaring back into the spotlight, and takes a strong look at the toxic influence social media has in our society. Lead singer Danielle McTaggart spits out “I don’t want your fake fame!” with palpable bitterness, the latter word stretching out like an elastic before snapping into the chanting chorus melody. “Stardom is alluring and fascinating,” said McTaggart. “It can also be toxic, destructive, and entrapping. Just before writing this song, I actually deleted all social media from my phone. It felt like a small act of rebellion against the anxiety and pressure I felt. In our digital age where anyone can blow up overnight, or one can buy followers and validation, what does notability mean? ‘Fake Fame’ is our attempt to answer this question. It examines our addiction to technology, social media culture, fast fashion, and the tension between desiring and despising fame.”
Since the release of their 2013 hit single, “I Heard I Had,” the band have spent the years since releasing music (2015’s Black To Gold and 2018’s Phases), touring and sharing the stage with Lights, Phantogram and Arkells, and topping the radio charts with “Black To Gold”, “Live Through The Night” and “Boys & Blondes.” Composed of couple Danielle & Drew McTaggart, the band won the 2015 SOCAN Songwriting Prize for “I Heard I Had” and the 2016 Juno for Breakthrough Artist of The Year.