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Exclusive Premiere: Watch Jesse Maxwell’s New Live Performance Video for His Romantic New Single “lovecrime”

By: Staff –

Emerging alternative R&B artist and producer Jesse Maxwell is back with a new live performance video for his romantic new single “lovecrime”. Watch it below exclusively via Aesthetic Magazine.

“lovecrime” is full of vulnerability in terms of both the reflective lyricism and stripped-down production. The video was directed by Eric Kingsbury and Adrian Altobelli in Toronto, Ontario, and features a gorgeous view of the city’s skyline. 

“lovecrime is a soft, tongue-in-cheek ballad about infidelity and romantic toxicity,” says Maxwell. “We filmed a live performance of this song to support the raw nature of the studio version, just guitar and vocals, it reflected the song nicely.”

Toronto-based Jesse Maxwell gravitated toward music early on, studying classical piano and theory as a child, playing coffee houses in his teens, and ultimately moving to New York and joining a local blues band who put out the word that they needed a singer. Over the next 18 months, he continued to hone his chops as a songwriter and producer.

Energized by his experiences writing and performing in New York, after returning to Toronto he put a band together and released his debut album, Radio Silence (Trans Phatt Records) in May 2020. The record garnered substantial play on SiriusXM and soon racked up in excess 300k streams on Spotify.

Maxwell fed his growing audience’s hunger for his fresh take on Pop/Alternative R&B with Hellion, a 6-song EP released in early 2021, and went straight to work on LP2 as a means of pushing himself to evolve as an artist, as usual, at high speed.

In just three years, Maxwell has indeed gone from 0 to 100: racking up nearly a million streams, becoming a regular fixture on radio across Canada; making inroads internationally (via a #1 on the People’s Soul Choice Charts on the UK’s Delite Radio); and gaining a well-deserved reputation as a prolific, deeply lyrical storyteller and a distinctively compelling voice in modern soul.

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