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Music, Premiere

Exclusive Premiere: Watch Jacqueline Loor’s New Video for “Don’t You Pretend”

By: Staff –

Emerging alt-pop singer-songwriter Jacqueline Loor is back with a new video for her track “Don’t You Pretend”, which you can watch exclusively via Aesthetic Magazine below.

Loor had a clear vision for what she wanted to accomplish in her music video for “Don’t You Pretend ”, so she found an incredible director, Mariana Serrano, who understood Loor as an artist and knew exactly how to deliver her message of how it truly feels to be betrayed by someone you love. Being deeply disillusioned after being betrayed is the clear heart – wrenching theme in the video. It has an incredible raw, honest, and vulnerable build where the audience really feels connected to the main character, and at the climax of the video in the bathtub with the incredible high note Loor hits, one can’t see it and not get chills or even be moved to tears. To avoid any spoilers, I can’t say too much, but I will say, to get all the feels, one really needs to live in that moment with the character and just wait for it.


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