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Deciem High-Efficiency Face Cleaner

This highly-efficient, balancing micro-emulsion brings together oils, esters and water-compatible cleaners into one advanced formula that works like an oil cleaner but acts like a water-based one. In a single step, oils of Mediterranean Crambe and East Asian Kanuga work with plant-derived esters to delete every trace of impurity, face- and eye-makeup. As you rinse off, sustainably-sourced Amazonian oils together with purified tomato carotenoids leave behind an innocuous layer of comfortable, non-comedogenic hydration. Unlike traditional oil cleaners, this advanced micro-emulsion does not require using a towel or mitt to clean the face as it rinses off efficiently with water in a single step.

Deciem HA Blur

Blurring products promise to scatter light in many directions to hide pores and lines and create a retouched skin finish. There are two types of blurring products on the market: the ones that really work well but don’t get along with makeup well (and also aren’t suitable for normal to dry skin) and then there are the blurring products that don’t work so well but they are compatible with makeup and all skin types (we call such products mediocre—they make everyone happy but no one super happy).

Instead of relying on older silica technologies, HA Blur uses an unusual new form of Hyaluronic Acid powder base for its blurring approach. Hyaluronic Acid has never been used for this purpose before and renders HA Blur compatible with all makeup and all skin types, while the blurring effect is exceptional. In fact, it’s so compatible with makeup that you can apply under or over foundation, or mix it with any liquid foundation for an ultra-high-definition skin finish.

The Ordinary Natural Moisturizing Factors + HA

Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA, hyaluronic acid and many other compounds that are naturally present in the skin.

This formula offers non-greasy hydration that acts as a direct topical supplement of impaired NMF components. It contains 11 amino acids, phospholipids, alpha/beta/gamma fatty acids, triglycerides, sterols and sterol esters, glycerin, ceramide precursors, urea, saccharides, sodium PCA and hyaluronic acid. It offers immediate hydration and lasting results with continued use.

Deciem Matte 12

Mattifying beauty products almost always use a combination of Talc, Starch, Silica and Chalk (Calcium Carbonate) to create a “matte” skin finish. We don’t like these “technologies” because a) they also bind to water, not just oil, and so are drying which is very different than mattifying; b) some of them are bad for you (search about talc-related lawsuits); c) they don’t blend well with many forms of makeup.

Mattifying should not mean drying. In fact, matte skin should be just as comfortable as oily skin. Matte 12 uses advanced elastic spherical polymers that bind to oil but do not make the skin feel dry.