By: Staff –
Emerging Canadian country music artist Matt Morson is back with his latest single “True Country”, which can be streamed exclusively via Aesthetic Magazine below.
Written by Morson and produced by Harley Butt, “True Country” is an authentic ode to the artist’s own country way of life. The themes of the song are brought to the surface through a constant high-energy vibe, a distinct country swagger, deft touches of heavy rock, and a lyrical journey that reflects Morson’s core as a dedicated singer-songwriter.
In speaking about the single, Morson says, “I wanted to write something that walks the line between being a fun summer smash and an unapologetic in-your-face country tune. In addition, I wanted to deliver an honest message that could also act as a friendly nudge against some of the stereotypes that are promoted by mainstream country music – about everything from the way people look to what they drive, and what they do for fun. In my neck of the woods, we come from all walks of life, and it’s nowhere near as easy as it might seem to others. We struggle, we scrape by, we work like dogs, and we have as much fun as our time allows us, before the grind starts all over again. The common bond between everyone in the country way of life is that we all do the best we can.”
“True Country” arrives as Morson’s first new music of 2022 after the success of two 2021 singles, “Tailgate Patio” and “Take a Chance”, which earned a combined 500,000 streams on Spotify and serve as the most popular releases to date in his six-year release history. To go along with his growing digital footprint, the Nobleton, Ontario-based Morson has simultaneously developed an industry-wide reputation as an enthusiastic and seasoned stage performer, having opened for the likes of Paul Brandt, JoJo Mason, Bobby Wills, Doc Walker, George Canyon, and River Town Saints, and showcased at Nashville North, the Canadian National Exhibition, and most recently, as a virtual artist at Canadian Music Week in 2021.
In support of “True Country”, Morson has organized a series of “Who We Are” music showcases around Ontario that shine a light on his own music, while also highlighting the talents of other established and emerging talent, including Nicole Rayy, Brian John Harwood, Emily Clair, Paige Rutledge, The Redhill Valleys, Mackenzie Leigh Meyer, Rebecca Rain, and Jessica Sole to name a few. The “Who We Are” showcases kick off on April 9th in Collingwood with more shows from Morson planned into the summer.
Beyond that, fans can look forward to a second single due in the fall, but for now, Morson wants listeners to have fun hearing “True Country”, dissecting his message, and deciding for themselves what the idea of being “true country” means to them.