By: Staff –
JUNO-Award winning band, The Strumbellas are back with a new video for “Greatest Enemy”, which can be watched below.
Ccreated by Toronto-based animator Luca Tarantini, and reflects the story of personal struggle, the video concept developed from the idea of one person “splitting” into two separate people (the protagonist and their enemy), following the battle of these two characters until they reunite as one at the end.
While 2020 presented a challenging year for the world, it highlights music as a tool that everyone can turn to for support. “Greatest Enemy” connects to the human experience, reinforcing that people are not alone– even in the most emotionally and physically isolating of times.
With The Strumbellas on touring hiatus throughout 2020 due to the pandemic, the group focused on collective well-being before they reconvened in November (for the first time in nearly a year) to record “Greatest Enemy”. Lead singer, Simon Ward, wrote the track with acclaimed songwriter, Stevie Aiello (Thirty Seconds to Mars, Lana Del Rey). They also reunite with producer, Dave Schiffman (Weezer, Tom Petty) who worked with the group on their award-winning 2016 album, Hope. It delivers a spark of optimism as the band strives to make the conversation around mental health heard, as touring and the rigours of the music industry affect everyone. While this year has been hard on artists, producers, engineers, and crew members, the band is working with the Centre for Addiction and Mental Health (CAMH) for the single’s release to raise awareness and provide audiences with opportunities to donate.